Claims Testing
"...legal requirement that advertisers substantiate express and implied claims, however conveyed, that make objective assertions about the item or service advertised...failure to possess and rely upon a reasonable basis for objective claims constitutes an unfair and deceptive act or practice in violation of Section 5 of the Federal Trade Commission Act."
360° Test Labs, a leader in claims testing for marketing & legal support for over 25 years. (Click below service items for additional details)
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+ Benchmarking 360°'s benchmarking service discovers the best performance being achieved from a group of products or services, and the relationship of others to that performance level.
Developed information can also be used to substantiate, verify, or refute claims for the items under tests.
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+ Characterization Characterization of a component, device or system can be used to substantiate, verify, or refute claims for an item(s) under tests.
In addition to broad and robust instrumentation, 360° Test Labs' expert staff can customize critical parameters as necessary to realistically emulate an application's environment while under test.
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+ Comparison 360° Test Labs evaluates each component, device, product, and/or system in precise detail, in isolation, and then in comparison to competitors under equivalent conditions.
The resulting detailed, precise comparative measures and matrices can serve R&D, marketing, and/or legal action purposes.
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+ Functionality To ensure a product behaves consistent with functional claims and requirements, 360° systematically tests and analyzes feature responses to a broad range of typical and atypical interactions.
Documented findings are presented with detailed visualizations and analysis.
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+ Performance 360° Test has been called on by leaders in academia, manufacturing, marketing, and end-users for accurate depiction of system, product or component level performance, which can be used to substantiate, verify, or refute claimed performance. 360°'s innovative and experienced technical staff delivers accurate results, even in the most trying of circumstances.
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+ Specifications 360° Test Labs, using precision instrumentation operated by skilled engineers, tests each product or component for compliance with claimed specifications.
When standardized testing is not practical or economic, 360° Test Labs can develop a customized test plan to deliver the needed information and/or data, reliably and efficiently.
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| 360° Test Lab's able electronic, mechanical, product and RF / wireless labs, and decades of experience, ensures your claim testing project's completion on time, within budget, and to your complete satisfaction. Contact us for a detailed proposal or quote. (844) 360 - LABS |
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Claim Testing Examples: |